Hoyu is NO.1* for hair color in Japan! * Data source: Intage SRI (Accumulated Japan market share  data from Jan. 1996 - May 2019 sales base) Recommended products on sale in Japan now


For All Women who Love Beautifully Colored Hair

Whip Hair Color (Foam Type)

Smooth and Rich Foam for Beautifully Even Coloring

Easy to Use! Just Scoop and Apply

How to use

Rich Foam Containing Moistrurizing Ingredients

Color Guide

18 Colors available!!

Vanity Color (Emulsion Type)

From rinsing to after coloring, no-tangle, smoother hair. Emulsion type hair color.

Easy to Use! Just Comb through with Comb-in-Applicator!

How to use

No-tangle, smoother hair

Comes with two types of serum

Color Guide

8 Colors available!!

Beautiful and lasting color

Hair Serum Series

Hair Oil

Hair Serum

Hair Serum(Refill)

Economical and Ecological Refill