Hoyu is NO.1* for hair color in Japan!
*Date source: INTAGE SRI+（Accumulated Japan hair color market share date from Feb.2022 - Jan.2023 sales base）
Recommended products on sale in Japan now
Foam Type / 20COLORS
Foam Type / 20COLORS
-
Content:40mL+80mL
/ After Color Treatment 5mL
Emulsion Type / 12COLORS
Emulsion Type / 12COLORS
-
Content:40mL+80mL
pH Controller 8mL
/ After Color Treatment 5mL
A rich collection of trendy smokey colors
Two types of treatments provide double care to both inside and outside of the hair
Hair Serum / Hair Oil
Extra Deep Moisture
Extra Deep Moisture
- For very damaged hair
- Damage level
| Width | Fine | Medium | Coarse |
|---|---|---|---|
| Stiffness | Soft | Normal | Stiff |
| Volume | Thin | Normal | Thick |
Deep Moisture
Deep Moisture
- For very damaged hair
- Damage level
| Width | Fine | Medium | Coarse |
|---|---|---|---|
| Stiffness | Soft | Normal | Stiff |
| Volume | Thin | Normal | Thick |
Moisture
Moisture
- For damaged hair
- Damage level
| Width | Fine | Medium | Coarse |
|---|---|---|---|
| Stiffness | Soft | Normal | Stiff |
| Volume | Thin | Normal | Thick |
Smooth Oil
Smooth Oil
- For severely damaged hair
- Damage level
| Width | Fine | Medium | Coarse |
|---|---|---|---|
| Stiffness | Soft | Normal | Stiff |
| Volume | Thin | Normal | Thick |
Deep Oil
Deep Oil
- For severely damaged hair
- Damage level
| Width | Fine | Medium | Coarse |
|---|---|---|---|
| Stiffness | Soft | Normal | Stiff |
| Volume | Thin | Normal | Thick |
For safety hair coloring:
- Please read the instruction leaflet carefully before use.
- Do not color your hair if you have ever experienced any reactions after coloring your hair.
- A skin allergy test must be conducted each time you color your hair.